The newsletter

Interviews from Professionals on AI Adoption / CRIT Your New Prompting Framework

20 July 2026

Build With Oli

Hey,

Two super useful things for you: one I've been working on for a while, and the other I picked up from a podcast.

This is coming to you from Annecy in the French Alps, I've got a week off before my last two days in my current role which is both an exciting and terrifying thing to say.

[Report] How companies are actually using AI

For the past month I've been having candid conversations with senior and founder-level people about how their companies really use AI — where adoption actually is, what they make of the regulation coming, and the quieter question of how much judgment they're willing to hand off to it.

It's now written up, anonymised, as a proper report, with a two-page summary you can download and pass around.

Read it →

[Framework] CRIT: Context, Role, Interview, Task

I picked this up from Geoff Woods on Codie Sanchez's BigDeal podcast. As insufferable as he comes across at points (not forgetting Codie Sanchez sounding like the female voice in the NotebookLM podcasts), his main framework is genuinely really good.

He takes things back to basics and reminds us of the things we know we should be doing. So here's the short summary, to save you the two hours:

  • Contextgive it everything about what you're doing, and the moment you think you've given it enough, give it more. This is where nearly all of the quality comes from, and it's the part everyone shortchanges.Pro Tip: dictate it, you'll get more detail across in less time — win win.
  • Rolewho would you actually want advice from? Get niche: "a strategic consultant who lives in contracts and retainers", not "a business guru".Pro Tip: skip "you are an expert" — it can actually make answers worse. You're pointing its thinking, not puffing it up.
  • Interview — before it answers, get it to interview you, one question at a time, so each answer can shape the next.Pro Tip: they say define three to five questions; I leave it open-ended so the AI can decide when it has enough information.
  • Task — then, and only then, the job itself: what you want the output to look like.

And if you're reading that thinking you're past frameworks — honestly, so was I.

I don't think in frameworks for the stuff I'm comfortable with, I don't need to. But for exploring new topics, the interview step gets me every time — I'm always shocked by how good the questions are.

For the full write up with examples click the link below.

Read it →

I'll be making a video on it soon, but wanted to share it here first.


Let me know what you think of the report and CRIT (I prefer it to Microsoft's GCSE prompting framework).

I'd love to hear your thoughts and what you use it for.

Chat soon,

Oli

@buildwitholi on Instagram

Want proper one-to-one coaching on this? I work with a small number of people directly. Details here, or just reply to this email.

Get the next one