Claim your business on ChatGPT
Where to find it and every step, as I did it for my own company in the UK.
- 01Find your businessSign in to ChatGPT, open Business Hub from the sidebar and type your business name into the search box. A free account is enough, which is what I used.
- 02Add your websiteMine was not listed, so it asked for my web address and started a new profile from it. If yours is already there, pick it and claim it.
- 03Prove the website is yoursIt shows you a record to add where you bought your domain (if someone else looks after your domain, send it to them), with a type of TXT, a name and a long value, each with a copy button. Add it, come back and press Verify domain. The record runs out after a day, so do both in one sitting.
- 04Prove it is youYour profile now exists as a draft, and before you can edit it ChatGPT asks for a government photo ID. It may also ask for your business registration details, and it has to be your own ID, so this is the one step you cannot hand to someone else.
- 05Write your profileAdd your description, your website and your logo, and the second prompt below gets Claude to write the description with you.
Stuck On Step Three
Adding the record is the only fiddly part, because every domain company puts the setting somewhere different. It is one line of text and it changes nothing a visitor to your site sees. I added mine by hand, so I have not run this prompt myself, but it asks Claude to stay beside you for it one click at a time.
Write Your Description
This is the part a client reads, so it is worth more care than the rest put together. I had Claude write mine from my website and then corrected it twice, once to cut a line and once to say more about how I work, and this prompt sets Claude up to do the same with you.
What You Get
- Your own wordsThe description, website and logo a client sees when they click your name are the ones you put there.
- A blue tickYour business name carries a verified tick once your ID check has been approved.
- Two numbersHow often ChatGPT mentioned you and how many people it sent to your website, over the last 7 or 28 days. Mine were blank on the first day.
One Honest Bit
Claiming your profile does not make ChatGPT recommend you any more often, and OpenAI's own help page says so. It decides what a client reads once your name has come up. Whether your name comes up at all depends on what your website says and what the rest of the internet says about you, which is what the reference check and the website check are for.
It is also new, launched on 10 November 2026 and still marked as a beta, so the screens may have moved since I did mine on the 13th.
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This page is one job. The whole thing is a set of them running off the same foundation, the folder your AI works out of, the brief on how you like things done, the accounts it can reach and the skills that run off all of it, so your admin gets done the way you would do it. It is what I teach one to one, on your own machine and against your own work, and the quickest way to find out what yours would look like is a proper chat about it.
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