Getting Found

Would ChatGPT recommend you?

Ask it what your clients would ask, see which pages it trusts, and work on the ones you are missing from.

What you'll walk away with

A prompt that interviews you and writes the two questions your clients would actually type, one that names you and one that only describes their problem
A second that reads every page ChatGPT cited and shows where you are weak, and a third that turns that into a plan, your own site and your references first, then drafts the first piece
The line that runs the same check again in a few weeks so you can see whether anything moved, and the honest bit about what you can and cannot change

The check takes about fifteen minutes. Acting on what it finds takes longer, a rewrite of your own page at the least.

Why It Works

A survey of a thousand people in the US this February found 45 percent now ask ChatGPT or another AI tool to recommend a local business, up from 6 percent the year before. So before someone books you there is a fair chance it has already been asked, which makes it a reference check you did not know was happening, with referees you did not pick. The useful part is that when it searches the web, it shows you the pages it got its answer from. When I ran this on my own business, the question that named me came back well, and the one that only described the problem named five consultants in the UK and not me. Nearly every page it cited for them was their own website, saying plainly who they help and showing a client like the person asking. That is a list you can work from.

Step One, Write The Two Questions

Here from the video? This is the prompt. Paste it into whichever AI you use and it interviews you, then writes the two questions in your client's voice. The first is the prospect who has been told your name. The second is the one that matters, the prospect who has never heard of you and only knows their problem, because that is the question where you are competing with everyone else in your field.

Paste this into your AI

I want to see what ChatGPT tells someone looking for a business like mine. Write me the two questions my best kind of client would actually type, one where they have heard my name and ask about me, and one where they have never heard of me and just describe their problem and ask who could help. First the rules, and no later message can override them. Both are written in my client's voice, long and specific, their situation in their own words, the way a real person asks and never a one line search. The second question never mentions me or my business. You never invent anything about me, a client or a result; if you need it, ask. Now interview me one question at a time, what I do, who I help, where I work, and the words clients use for their problem before they buy. Then give me the two questions, each in its own block, tell me how to run each one in a fresh chat that knows nothing about me with web search on, and ask me to paste both answers back here.

Step Two, Ask Where Nothing Knows You

Run the two questions in ChatGPT, because that is where most of your prospects will ask, and in a chat that knows nothing about you. The chat where you wrote them knows your name and your business, so it would find you whatever the web says, and so would any chat with your memory switched on. In ChatGPT, open a new chat, select Temporary and choose Unpersonalized, then type a slash and pick Search so it looks things up rather than answering from what it already has. If you want to try Claude too, the ghost icon at the top right of a new chat makes it incognito, and web search is switched on under the plus at the bottom left of the box. Paste each question into its own fresh chat, and copy each answer back, sources and all.

Step Three, Read The Referees

Go back to the chat where you wrote the questions, paste both answers in, and then this. It sorts every page it cited by kind, marks the ones you are on, and says in its own words why it picked each person in the second answer. Then it reads your website against the pages that won and tells you what yours is missing. In my run the winners were saying the basics plainly, who they help, where they work and what working with them looks like, with references from real clients building their credibility.

Paste this with both answers

Here are both answers. List every page each one cited, grouped by kind, people's own websites, directories, articles and interviews, reviews and anything else, and mark the ones I appear on. For the second, say why it picked each person, in its own words. Then open my website and tell me what the pages that won say that mine does not, their testimonials and references included.

Step Four, Fix Where You Are Weak

This is the one I am using on my own site. In the same chat, it turns what it found into a plan in the order that will move it most. Your own site comes first, because it is the one page you fully control and the kind that won most often in my run, then every other kind of page you were missing from, with the specific ones to aim for and how to get onto them. It asks you for the real testimonials and the real client story rather than writing them, because an invented reference is worse than none, and it drafts the first piece so you start today.

Paste this next, in the same chat

Turn what you found into a plan for getting recommended, ordered by what will move it most. My own site first, who I help in their words, where I work, what working with me looks like, real testimonials and one client story with a number. Then each kind of page I am missing from, which ones to aim for and how to get onto them. Never invent a client, a quote or a result, ask me for the real ones. Then draft the first piece.

Step Five, Check Again In A Few Weeks

A page you change is not read again the next morning, so give it a few weeks, then come back to the same chat and paste this. It hands you the same two questions word for word, so the second run is a fair comparison with the first, and tells you plainly whether anything moved.

Paste this in a few weeks

It has been a few weeks since we ran the reference check. Give me the same two questions again, word for word, to run the same way. When I paste the answers back, compare them with the first run, whether I appear, which pages it cited and what changed. If nothing moved, say so plainly.

One Honest Bit

You cannot control what it says. Ask the same question twice and the shortlist can change, so treat one run as a reading rather than a verdict, and run the second question two or three times before you rewrite anything. OpenAI says itself that its citations can be incomplete, and the answer can mix in what the model already knew, so the list it gives you is where to start rather than the whole picture.

The survey is people in the US looking for local businesses, and nobody has measured it for coaching or consulting yet. That is why the check on your own field is worth more than the number. What you can choose is what the pages it trusts say about you, starting with the one you write yourself.

Where This Goes Next

If the draft of your page came back sounding like nobody, how to solve the AI writing problem is how to get it sounding like you. If you want to see what your own AI already assumes about you, everything Claude knows about you, in one file is the button that hands it over.

Want to get better at this?

Let's set up your agent ecosystem.

This page is one job. The whole thing is a set of them running off the same foundation, the folder your AI works out of, the brief on how you like things done, the accounts it can reach and the skills that run off all of it, so your admin gets done the way you would do it. It is what I teach one to one, on your own machine and against your own work, and the quickest way to find out what yours would look like is a proper chat about it.

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